Market Research Analysts and Marketing Specialistssalary
Official wage statistics for market research analysts and marketing specialists in United States, published by U.S. Bureau of Labor Statistics (Occupational Employment and Wage Statistics (OEWS)), reference period May 2025. Approximately 899.58K people work in this occupation.
Wage distribution
| Percentile | Annual |
|---|---|
| 10th percentileentry / lowest decile | $43,390 |
| 25th percentilelower quartile | $58,350 |
| Median (50th)typical worker | $78,760 |
| 75th percentileupper quartile | $108,310 |
| 90th percentiletop decile | $155,480 |
| Meanaverage, skews high | $89,490 |
Salary by state
Market Research Analysts and Marketing Specialists wages vary widely by state. Official U.S. Bureau of Labor Statistics estimates, May 2025, sorted by median. Suppressed areas omitted.
| State | Median (annual) | P10–P90 / low–high | Employment |
|---|---|---|---|
| MAMassachusetts | $101,810 | $58,090 – $166,970 | 39,710 |
| DEDelaware | $101,270 | $51,480 – $165,840 | 3,570 |
| NYNew York | $98,580 | $56,070 – $165,920 | 80,500 |
| DCDistrict of Columbia | $98,090 | $59,340 – $176,240 | 6,340 |
| WAWashington | $95,120 | $52,000 – $174,040 | 24,460 |
| CACalifornia | $94,700 | $48,440 – $181,600 | 119,070 |
| COColorado | $93,050 | $48,900 – $165,190 | 27,880 |
| NJNew Jersey | $88,190 | $49,900 – $145,010 | 22,990 |
| MNMinnesota | $87,510 | $50,400 – $143,180 | 21,280 |
| RIRhode Island | $86,240 | $49,020 – $129,540 | 3,210 |
| OROregon | $79,150 | $48,060 – $151,800 | 11,310 |
| ILIllinois | $79,120 | $46,970 – $139,110 | 40,560 |
| NCNorth Carolina | $78,410 | $43,780 – $155,670 | 30,700 |
| CTConnecticut | $77,740 | $46,280 – $138,980 | 9,930 |
| VAVirginia | $76,980 | $40,100 – $153,300 | 25,610 |
| MDMaryland | $76,370 | $41,600 – $145,600 | 13,570 |
| GAGeorgia | $75,850 | $37,700 – $148,910 | 27,810 |
| FLFlorida | $75,450 | $38,830 – $130,570 | 60,770 |
| VTVermont | $74,880 | $50,700 – $110,230 | 860 |
| OHOhio | $72,790 | $39,860 – $129,270 | 27,370 |
| TXTexas | $72,520 | $37,640 – $135,710 | 63,350 |
| MEMaine | $71,980 | $43,310 – $127,200 | 2,390 |
| AZArizona | $71,940 | $41,110 – $136,430 | 15,850 |
| NVNevada | $71,840 | $37,020 – $123,130 | 5,780 |
| KSKansas | $70,430 | $38,540 – $128,650 | 8,090 |
| MOMissouri | $70,140 | $37,970 – $129,140 | 14,890 |
| TNTennessee | $69,790 | $39,480 – $134,740 | 13,040 |
| SCSouth Carolina | $69,440 | $39,950 – $153,090 | 11,920 |
| PAPennsylvania | $68,760 | $34,160 – $128,810 | 31,040 |
| MTMontana | $68,080 | $40,450 – $105,320 | 1,460 |
| MIMichigan | $66,780 | $40,930 – $127,190 | 24,220 |
| AKAlaska | $66,710 | $44,320 – $99,990 | 570 |
| IAIowa | $66,390 | $40,160 – $122,120 | 8,880 |
| ARArkansas | $65,430 | $34,560 – $136,310 | 6,250 |
| WIWisconsin | $64,800 | $42,640 – $117,910 | 15,600 |
| NHNew Hampshire | $64,570 | $46,660 – $136,640 | 4,200 |
| INIndiana | $63,700 | $39,740 – $117,640 | 14,400 |
| SDSouth Dakota | $63,490 | $47,000 – $124,380 | 1,530 |
| UTUtah | $62,630 | $38,380 – $120,410 | 14,510 |
| NMNew Mexico | $61,950 | $41,600 – $98,060 | 1,610 |
| OKOklahoma | $61,940 | $33,890 – $114,010 | 6,620 |
| NDNorth Dakota | $61,580 | $39,480 – $102,950 | 1,550 |
| KYKentucky | $61,480 | $37,970 – $103,300 | 6,290 |
| WYWyoming | $60,990 | $34,360 – $112,150 | 850 |
| IDIdaho | $60,970 | $36,800 – $127,660 | 3,780 |
| NENebraska | $60,000 | $37,080 – $99,990 | 3,780 |
| VIVirgin Islands | $59,990 | $33,490 – $79,990 | 90 |
| LALouisiana | $59,690 | $32,130 – $111,550 | 5,360 |
| ALAlabama | $59,530 | $36,100 – $114,010 | 8,390 |
| HIHawaii | $59,390 | $29,120 – $104,610 | 1,610 |
| MSMississippi | $56,640 | $30,780 – $95,240 | 2,620 |
| WVWest Virginia | $52,340 | $34,160 – $93,430 | 1,650 |
| GUGuam | $42,240 | $31,290 – $81,890 | 80 |
| PRPuerto Rico | $39,330 | $24,550 – $76,230 | 2,420 |
Frequently asked
The median market research analysts and marketing specialists in United States earns $78,760 per year (reference period May 2025). Earnings typically range from $43,390 (10th percentile or low) to $155,480 (90th percentile or high). These are official statistics published by U.S. Bureau of Labor Statistics.
Directly from U.S. Bureau of Labor Statistics — Occupational Employment and Wage Statistics (OEWS) (SOC 2018 code 13-1161). FedSalary republishes official statistics only; no self-reported or crowdsourced figures. Retrieved 2026-06-11.
U.S. Bureau of Labor Statistics estimates 899,580 people employed in this occupation in United States (May 2025).
Approximately EUR 71,600 · GBP 62,016 per year (mid-market snapshot 2026-05-02). The authoritative native figure is $78,760. FX conversion is informational only.